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AbstractPro‐environmental behavior plays a pivotal role in mitigating adverse environmental conditions like climate change and greenhouse gas emissions. Therefore, the current study aims to demonstrate the evolution of pro‐environmental behavior research and determine the emerging areas of this research field. This study employs a bibliometric approach encompassing temporal, co‐word, citation, and bibliographic coupling analyses using SciMAT and VOS Viewer to analyze 1824 articles extracted from Scopus, spanning the period from 1993 to 2022. The findings of bibliometric analysis reveal that (i) After the introduction of sustainable development goals, the research on pro‐environmental behavior has considerably evolved and gained enormous diversity, (ii) the predominant research themes include ecotourism, sustainable consumption behavior, and corporate social responsibility, (iii) green behavior and green marketing are the two significant emerging research areas. This study would facilitate research practitioners and academicians in comprehending evolving trends and identifying avenues for future research.

Purpose
The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.


Design/methodology/approach
The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature.


Findings
The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain.


Research limitations/implications
The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC.


Originality/value
This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

The present study identifies and prioritizes the barriers pertaining to implementation of corporate social responsibility (CSR) policies in Indian service industries. The 10 most important barriers related to CSR implementation have been first identified and then evaluated for the ranking process using Fuzzy Analytical Hierarchy Process (AHP) based methodology. The outcome of the study clearly presents that lack of top management commitment, lack of significant benefit of CSR, and financial constraints are the most important barriers in effective implementation of sustainable CSR initiatives among organizations belonging to the Indian service industry. These results may be used by decision makers to understand and these barriers, and identify critical success factors for the CSR process, which will help them to ensure that CSR is effectively implemented in their respective organizations.

AbstractPersonal communication devices have made their way into each and every household. The complex nature of e‐waste, and its generation at an amplified pace calls for serious attention of policy makers, managers, educators and researchers. The paper presents a structured literature review of peer‐reviewed journal publications in the research area of disposal behavior of consumers with respect to their personal electronics. Also, it discusses the concepts and theoretical underpinnings to understand consumer disposal behavior based on extensive literature review. These theoretical foundations further help in framing the hypothesis and proposing the conceptual model. The proposed model is based on Theory of Planned Behavior. It studies the relationship between the core constructs: attitude, subjective norms and perceived behavioral control, and includes awareness of consequences derived from the Value‐Belief‐Norm Theory. The model will also prove useful in understanding the impact of environmentally responsible disposal intention of personal electronics and its relationship with actual behavior. The role of external influences in the form of moderators is also taken into consideration while developing the model. It is expected that the research will help provide useful insights to literature on environmentally responsible disposal.

The purpose of this article is to engage student community to celebrate Green Diwali. The present study makes use of various engaging activities to generate awareness about the celebrating Diwali in unsustainable manner. The effectiveness of the activities was also measured through a questionnaire-based survey. The article provides an excellent example of educating and promoting sustainable development through celebration of Green Diwali. This study will encourage other institutions in the country to promoting sustainable development activities and take the initiatives like that of Green Diwali.

Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers' various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.'s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.